Timberland Announces New City Force Optical Capsule

Timberland Announces New City Force Optical Capsule

A Fresh Take on Hip-Hop and 80’s Inspired Fashion with Oversized, Mixed-Material Frames

The Timberland City Force Capsule is a sharp new eyewear collection that reflects the style and designs of the brand’s boots - a fresh take on hip-hop and 80’s-inspired fashion that integrates oversized, mixed-material frames.

The new Capsule fills a need for urban, statement-making styles at a fair price, and stands out with bold shapes that integrate stainless steel, gold accents, acetate, and the Timberland logo.

The new Capsule includes two Earthkeepers®️ models made from 35% bio-based materials and reflecting the brand’s focus on sustainability. The Earthkeepers mark signifies Timberland’s pinnacle of eco-innovations: these styles lead the way when it comes to using responsible materials and methods. 

The new capsule is available in specialty optical retailers. 

  • 100% optical 
  • Five styles across the new Timberland City Force Capsule
  • Two Earthkeepers styles: 
    • Made of 35% bio-based materials
    • Materials include castor bean plant, wood, and cotton fibre
    • Castor oil replaces traditional petroleum substances
  • MSRP: $219

Timberland City Force Capsule Styles:

TB1699

  • Rectangular shape bio-acetate front with metal detailing
  • Stainless steel temples
  • Open temple concept outlined in bold metal trim
  • Sleek Timberland logo on temples
  • Temple tips in bio-acetate 
  • Gold Timberland tree logo on both temple tips 
  • Earthkeepers style 
  • Colors available: Black/Black, Crystal/Gold, Tortoise, Crystal/Gunmetal
  • MSRP: $219

TB1700

  • Semi-rimless Navigator in Dual Finish Front and Temples
  • Stainless steel temples
  • Open temple concept outlined in bold metal trim
  • Sleek Timberland logo on temples
  • Gold Timberland tree logo on both temple tips 
  • Colors available: Black/Black, Gunmetal/Crystal, Gold/Tortoise 
  • MSRP: $219

TB1701

  • Metal Navigator front in two tone color
  • Stainless steel temples in two tone color
  • Sleek black Timberland logo on temples
  • Gold Timberland tree logo on both temple tips 
  • Acetate Temple Tips
  • Colors available: Gunmetal/Black, Silver/Black, Gold/Black
  • MSRP: $219

TB1702

  • Metal Navigator front in two tone color
  • Stainless steel temples in two tone color
  • Sleek black Timberland logo on temples
  • Gold Timberland tree logo on both temple tips 
  • Acetate Temple Tips
  • Colors available: Black/Black, Silver/Black, Gold/Tortoise
  • MSRP: $219

TB1703

  • Square bio-acetate front with inner metal eye wire in two tone coloring
  • Stainless steel temples in two tone color
  • Sleek black Timberland logo on temples
  • Temple tips in bio-acetate 
  • Timberland tree logo on both temple tips 
  • Earthkeepers style 
  • Colors available: Black/Black, Crystal/Silver, Tortoise, Crystal/Beige
  • MSRP: $219

 

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About Timberland Eyewear

About Timberland

Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland is a VF Corporation brand.

About Marcolin Group

Marcolin Group, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and a unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand. The brand portfolio includes: Tom Ford, adidas Sport, adidas Originals, Bally, Moncler, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Victoria’s Secret, Victoria’s Secret PINK, Atelier, Swarovski, Barton Perreira, Tod's, Emilio Pucci, BMW, Swarovski, Dsquared2, Guess, MAX&Co., Diesel, Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers, Candie’s, Rampage, Viva, Marcolin and Web. In 2019, the company sold about 14 million eyeglasses.

www.marcolin.com